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A caregiver gently holds a baby sitting upright on their lap with a cloth on the baby’s shoulder, illustrating burping after a feed. A playful graphic speech bubble says “hic-hic-hic,” and the title reads “Are Baby Hiccups Normal? A Midwife’s Answers” on a bright, cheerful background.

Are Baby Hiccups Normal? A Midwife’s Answers

This is probably one of the most common questions I get from parents. There is hardly a day when I visit a family and someone

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November 3, 2025 No Comments
Mother holding her newborn baby skin-to-skin shortly after a water birth, both calm and bonding, representing the first 24 hours with a newborn.

The Truth About the First 24 Hours With Your Newborn

The first 24 hours after your baby’s arrival are a whirlwind of emotions, hormones, and learning curves. Many parents imagine an instant picture-perfect moment, but

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October 7, 2025 No Comments
mother lovingly kisses her baby’s forehead while holding them close. Bold blue text on a green gradient background reads: 'Never shake a baby: Protecting your little one from harm.' In the top right, a stylized letter 'N' is shown with the words 'Never, ever shake a baby.' The bottom text includes 'ICON Week 2025' and the website www.midwifeviv.com

Never Shake a Baby: Protecting Your Little One from Harm

N= Never, ever shake a baby The Most Vital Step of ICON The final and most crucial message of ICON is clear: never shake a

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September 26, 2025 No Comments
A crying baby in a light blue outfit lies on a soft surface. Large blue text on a green gradient background reads: 'Overwhelmed by crying? It’s OK to walk away.' On the top right, there’s a simple blue baby face icon with the phrase 'It’s OK to walk away.' Bottom text reads 'ICON Week 2025' and www.midwifeviv.com."

Overwhelmed by Crying? It’s OK to Walk Away

O = It’s OK to Walk Away  Reassurance Parents Need This is the part of ICON that parents often need the most reassurance about. When

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September 25, 2025 No Comments
A mother gently holds and looks lovingly at her calm newborn in a warmly lit room. The image includes large blue text that reads: 'Comforting a crying baby: Proven soothing methods that can help.' A green gradient overlays the left side. In the top right corner is a 'C' logo with the text 'Comforting methods can help'. Bottom text includes 'ICON Week 2025' and the website www.midwifeviv.com

Comforting a Crying Baby: Proven Soothing Methods That Can Help

C= Comforting methods can help Comforting Does Not Mean Perfection When parents hear “comforting methods can help” they often think it means there is always

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September 24, 2025 1 Comment
A newborn baby crying while being gently held by a caregiver. Bold blue text on a green gradient background reads: 'Why babies cry so much and why it’s completely normal.' The image includes the phrase 'Infant crying is normal' and a logo in the top left corner, along with 'ICON Week 2025' and a website URL at the bottom for Midwife Viv's website.

Why Babies Cry So Much and Why It’s Completely Normal

I = Infant Crying Is Normal As a midwife one of the first things I tell new parents is this: crying is normal. It may

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September 23, 2025 2 Comments

ICON in Focus: Protecting Babies from Shaken Baby Syndrome

  It’s ICON Week This week is ICON Week, so each day we will take a closer look at what ICON means, why it matters,

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September 22, 2025 No Comments
A young mother with a distressed expression holds her sleeping baby in a dimly lit room. She rests her head in her hand, visibly overwhelmed. Bold white text on the left reads: "The Dark Side of Postpartum That No One Talks About: Postnatal Depression."

The Dark Side of Postpartum That No One Talks About

Becoming a parent is often painted as a joyful time filled with cuddles, tiny fingers, and endless love. But for many new mums, the reality

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September 21, 2025 No Comments
Baby in pram covered by knitted blanket, mum gently checking on baby. Title : pram packing secrets: what to pack in the pram on the bottom

Pram Packing secrets: What To Pack In The Pram

When you’re heading out with your baby, knowing how to pack your pram the right way can make all the difference, especially when it comes

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September 16, 2025 No Comments
Baby sleeping peacefully swaddled

The Hidden Reasons Your Baby Won’t Sleep (And the Powerful Fixes That Work)

Sleep deprivation is one of the biggest shocks for new parents. You have just welcomed your beautiful baby, and instead of glowing with joy, you

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September 14, 2025 No Comments
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