Overwhelmed by Crying? It’s OK to Walk Away

A crying baby in a light blue outfit lies on a soft surface. Large blue text on a green gradient background reads: 'Overwhelmed by crying? It’s OK to walk away.' On the top right, there’s a simple blue baby face icon with the phrase 'It’s OK to walk away.' Bottom text reads 'ICON Week 2025' and www.midwifeviv.com."

O = It’s OK to Walk Away  Reassurance Parents Need This is the part of ICON that parents often need the most reassurance about. When I say “it is OK to walk away” I can see the relief in their faces. Parents often carry guilt for even wanting a moment of peace. But this step […]

ICON in Focus: Protecting Babies from Shaken Baby Syndrome

  It’s ICON Week This week is ICON Week, so each day we will take a closer look at what ICON means, why it matters, and how it can support parents and protect babies. Today we begin by exploring ICON in general before diving into each step throughout the week.   A personal note from […]