Why Babies Cry So Much and Why It’s Completely Normal

A newborn baby crying while being gently held by a caregiver. Bold blue text on a green gradient background reads: 'Why babies cry so much and why it’s completely normal.' The image includes the phrase 'Infant crying is normal' and a logo in the top left corner, along with 'ICON Week 2025' and a website URL at the bottom for Midwife Viv's website.

I = Infant Crying Is Normal As a midwife one of the first things I tell new parents is this: crying is normal. It may sound obvious, but when you are holding a screaming baby for the third night in a row it does not feel normal at all. It feels endless, stressful, and sometimes […]

ICON in Focus: Protecting Babies from Shaken Baby Syndrome

  It’s ICON Week This week is ICON Week, so each day we will take a closer look at what ICON means, why it matters, and how it can support parents and protect babies. Today we begin by exploring ICON in general before diving into each step throughout the week.   A personal note from […]