Never Shake a Baby: Protecting Your Little One from Harm

mother lovingly kisses her baby’s forehead while holding them close. Bold blue text on a green gradient background reads: 'Never shake a baby: Protecting your little one from harm.' In the top right, a stylized letter 'N' is shown with the words 'Never, ever shake a baby.' The bottom text includes 'ICON Week 2025' and the website www.midwifeviv.com

N= Never, ever shake a baby The Most Vital Step of ICON The final and most crucial message of ICON is clear: never shake a baby. Even a few seconds of shaking can cause devastating harm. Babies have weak neck muscles and fragile brains. A violent shake can make the brain move inside the skull, […]

Overwhelmed by Crying? It’s OK to Walk Away

A crying baby in a light blue outfit lies on a soft surface. Large blue text on a green gradient background reads: 'Overwhelmed by crying? It’s OK to walk away.' On the top right, there’s a simple blue baby face icon with the phrase 'It’s OK to walk away.' Bottom text reads 'ICON Week 2025' and www.midwifeviv.com."

O = It’s OK to Walk Away  Reassurance Parents Need This is the part of ICON that parents often need the most reassurance about. When I say “it is OK to walk away” I can see the relief in their faces. Parents often carry guilt for even wanting a moment of peace. But this step […]